Business ethics and culture in Estonia

• Hand shaking is common
• Deriving from strong Scandinavian values, undue physical contact is unnecessary
• Punctuality is important in Estonian business
• Discussions may start with weather, but always end with business or politics
• Although at first glance people may seem reserved and not talkative at all, they are actually very friendly and have a favourable opinion of tourists. The reserve and shyness will melt away once you try and talk to the people
• Jokes are self-ironic and sarcastic
• Interrupting conversations is very impolite, hence long pauses in conversations are common as the Estonian mentality is combined with scepticism, thus rushing through negotiations is not common – completing negotiations might take longer than in Western Europe, during negotiations honesty and forthrightness are well respected
• Combine politeness with competence and you are on your way to success in Estonia
• A number of people in Estonia speak English, but also Finnish, German, and Russian, so do not be afraid to ask for directions or help in a foreign language.
• Estonians value their language and culture. They are always very delighted when foreigners know something about it as well.